GetResponse is the 25+ year all-in-one email marketing and automation platform. What started as a single-feature email marketing tool in 1998 is now a full stack: email marketing, autoresponders, landing pages, marketing automation workflows, webinars, ecommerce tools, a website builder, and a course creator with up to 40,000 students on Enterprise.
As verified in June 2026, the pricing ladder runs Starter $19/mo, Marketer $59/mo, Creator $69/mo (Most Popular), and Enterprise custom. All tiers include unlimited monthly email sends. The Creator plan adds webinars and a built-in course creator, making it uniquely positioned for solopreneurs selling digital products via email.
System Verdict
Pick GetResponse when you want one bill for email marketing plus landing pages plus webinars plus courses. Solopreneurs running newsletters + course sales benefit most. The Creator plan at $69/mo rolls up what would otherwise cost $200+/mo across separate tools (ConvertKit + LeadPages + Zoom webinars + Teachable + Stripe). Course creators selling their own content via email get a single-vendor workflow that competitors structure as multiple integrations.
Skip it for SaaS-grade transactional email or pure newsletter-first creators. Klaviyo owns ecommerce email with tighter Shopify integration and deeper segmentation. Customer.io owns B2B SaaS transactional email. Beehiiv or Substack win for newsletter-first creators who do not need automation, webinars, or courses. Enterprise marketing orgs stay inside HubSpot or Marketo.
Who pays which tier: Starter $19 for a 1,000-contact list wanting email + landing pages + basic automation. Marketer $59 when automation workflows become the main use case (unlimited workflows + ecommerce + unlimited AI). Creator $69 for creators selling courses and running webinars on top of email. Enterprise for higher-attendee webinars, 40K-student courses, white-label, and dedicated success management.
Key Facts
| Core products | Email marketing · Autoresponders · Landing pages · Marketing automation · Webinars · Ecommerce · Course creator |
| AI features | AI email generator · AI subject-line suggestions · AI landing-page content · AI automation optimization |
| Tiers | Starter $19 · Marketer $59 · Creator $69 · Enterprise custom |
| Annual discount | ~18% vs monthly across all tiers |
| Monthly email sends | Unlimited on all tiers |
| Marketing automation workflows | 1 on Starter · Unlimited on Marketer / Creator / Enterprise |
| Webinars | Creator (100 attendees) · Enterprise (500 attendees) |
| Ecommerce tools | Marketer tier and above |
| Course creator | Creator (500 students) · Enterprise (40,000 students) |
| Website builder | Creator tier and above |
| Integrations | 170+ native (Shopify, WooCommerce, Stripe, Zapier, Google Analytics, Facebook Ads, more) |
| Compliance | GDPR · CAN-SPAM · CASL · transactional email compliant |
| Free custom domain | Included with yearly billing |
Every data point above verified against GetResponse’s published sources on 2026-06-12.
What it actually is
An all-in-one marketing platform covering every step of the customer journey from email capture through content nurture through product sale. The historical positioning was “email + autoresponders”; the 2024-2026 evolution added landing pages, conversion funnels, marketing automation workflows, webinars, ecommerce, a website builder, and a course creator.
Email marketing is the foundation: visual drag-and-drop email builder, A/B testing, segmentation, automation triggers, transactional and marketing email delivery.
Landing pages ship with the platform at every tier. Templates, drag-and-drop editor, A/B testing, dynamic text replacement, form integration.
Marketing automation is where GetResponse differentiates vs pure email tools. Visual workflow builder with triggers (email clicks, cart abandonment, webinar registrations, tag adds) and actions (send email, update contact, move segment, notify team).
Webinars are native on Creator and Enterprise. Not an integration, not a separate bill. 100-attendee cap on Creator, 500 on Enterprise.
Course creator launched as a serious product in 2024. 500-student capacity on Creator, 40,000 on Enterprise. Video hosting, quizzes, certificates, drip content. Sells from the same contact database that runs your email list.
AI features are layered throughout: AI email generation, subject-line testing, landing-page content suggestions, automation optimization.
When to pick GetResponse
- Solopreneurs building newsletter + course business. The Creator plan at $69/mo rolls up what would otherwise need ConvertKit + Teachable + Zoom webinars + LeadPages at roughly 3x the cost across separate tools.
- Small businesses wanting one marketing tool. Email + landing pages + basic automation on Starter at $19 is a cheaper floor than comparable bundles elsewhere.
- Webinar-driven funnels. Native webinars in GetResponse avoid the Zoom + Mailchimp + Zapier three-tool stack. Creator tier covers it in one bill.
- Ecommerce sellers on Shopify or WooCommerce. Marketer tier unlocks ecommerce tools, abandoned-cart automation, and post-purchase sequences without jumping to Klaviyo’s pricing.
- Creators monetising with both lead magnets and course sales. Course creator + email + landing pages under one tier is unusual; most competitors split these across separate products.
When to pick something else
- Ecommerce-only with Shopify: Klaviyo has deeper Shopify integration, better segmentation on purchase data, and dedicated ecommerce automations.
- B2B SaaS transactional email: Customer.io or Mailchimp Transactional (Mandrill) win on developer-first workflows.
- Newsletter-first creator: Beehiiv at $0-$39/mo is purpose-built for newsletter monetization without marketing-automation overhead.
- Enterprise marketing ops: HubSpot or Marketo win when CRM integration, attribution, and multi-channel orchestration matter more than email.
- Developer-first transactional delivery: Resend, Postmark, or SendGrid for code-shipped transactional email.
Pricing
Subscription pricing for a 1,000-contact list via getresponse.com/pricing:
| Plan | Monthly | Annual | Automation | Webinars | Ecommerce | Course | Website Builder | |
|---|---|---|---|---|---|---|---|---|
| Starter | $19 | $15.58/mo | Unlimited | 1 workflow | No | No | No | No |
| Marketer | $59 | $48.38/mo | Unlimited | Unlimited | No | Yes | No | No |
| Creator | $69 | $56.58/mo | Unlimited | Unlimited | 100 attendees | Yes | 500 students | Yes |
| Enterprise | Custom | Custom | Unlimited | Unlimited | 500 attendees | Yes | 40K students | Yes |
All tiers include unlimited monthly email sends, unlimited landing pages, 24/7 support, and free custom domain on annual billing. Contact-list pricing scales: a 10,000-contact list runs roughly 2x the 1K price; 100K contacts moves into Enterprise territory.
Prices verified 2026-06-12 via GetResponse pricing. 18% annual discount across every tier.
Against the alternatives
| GetResponse Creator | Mailchimp Standard | ConvertKit Creator Pro | Beehiiv Grow | |
|---|---|---|---|---|
| Entry price (1K contacts) | $69/mo | ~$20/mo | ~$29/mo | $39/mo |
| Marketing automation | Unlimited workflows | Limited (Standard) | Included | Basic |
| Landing pages | Included all tiers | Included Essentials+ | Included | Included |
| Webinars | Native (100 attendees) | None (integration only) | None | None |
| Course creator | Native (500 students) | None | Creator Pro | None |
| AI features | Email + landing + automation | Basic | Newsletter-focused | |
| Ecommerce tools | Marketer+ | Limited | Limited | Native (paid subs) |
| Best viewed as | All-in-one for creators | Email-first SMB | Newsletter + courses | Newsletter-first |
Failure modes
- Starter tier’s single workflow is a real constraint. Active lists quickly exhaust 1 workflow; Marketer at $59 is the practical floor for anyone using automation.
- 1,000-contact pricing is the advertised starting line. Costs scale steeply past 10K contacts; large lists should model full pricing before committing.
- AI features are layered, not differentiated. Competitive parity with Mailchimp, ActiveCampaign, and Klaviyo; GetResponse’s AI is functional, not best-in-class.
- Webinar quality caps at decent, not best-in-class. Good enough for lead nurture; streaming-first brands still use Zoom or Restream.
- Course creator is solid but not Kajabi or Teachable. Covers fundamentals (videos, quizzes, drip, certificates); deep course-platform features (affiliate programs, community, advanced LMS) sit with dedicated course platforms.
- Legacy UI in places. 25+ years of platform evolution shows in older settings screens; newer workflows (course creator, website builder) use modernized UI but older email settings feel dated.
- Enterprise is demo-gated. No public pricing; requires sales contact for anything above Creator tier.
- Ecommerce tools are Shopify / WooCommerce-first. Smaller ecommerce platforms (Wix Stores, Squarespace Commerce) have thinner native integration.
Methodology
This page was produced by the aipedia.wiki editorial pipeline, an automated system that ingests vendor documentation, verifies pricing and product details against primary sources, and generates the editorial analysis you are reading. No individual human wrote this review. Scoring follows the four-dimension rubric at /about/scoring/ (Utility × Value × Moat × Longevity, unweighted average). Last verified 2026-06-12 against GetResponse pricing and the GetResponse homepage.
FAQ
Is GetResponse free to use? GetResponse offers a 14-day free trial (no credit card required) but does not have a permanent free tier. The lowest paid entry is Starter at $19/mo ($15.58 annual) for a 1,000-contact list.
How does GetResponse compare to Mailchimp? GetResponse wins when webinars, courses, or marketing automation beyond basics matter. Mailchimp is cheaper for pure email marketing on small lists and has a permanent free tier up to 500 contacts. Serious creators selling digital products typically land on GetResponse; casual email senders stay with Mailchimp.
Does GetResponse support transactional email? Yes, for GetResponse-native transactional email (confirmation emails, password resets triggered from GetResponse workflows). Not a developer-first transactional API like SendGrid or Postmark.
What’s the affiliate commission? 40% recurring for 12 months on every referred paid customer, scaling to 60% for higher-performing partners. 120-day cookie. Managed through PartnerStack.
Is there a free migration from another tool? Yes, GetResponse offers free migration services from Mailchimp, ActiveCampaign, Klaviyo, ConvertKit, and other major platforms. Requested through customer support at any tier.
Does the course creator compete with Kajabi or Teachable? Covers core course creation (video, quizzes, drip content, certificates) but not full-LMS depth. Creators running pure course-sales businesses will want Kajabi or Teachable; creators using courses as one component of an email-first business get the value of GetResponse’s bundled approach.
What’s Prezi Video inside GetResponse? Not applicable. Prezi Video is a separate Prezi product; GetResponse’s video is its own webinar platform, unrelated.
Sources
- GetResponse pricing: current plans, tiers, features
- GetResponse homepage: product descriptions
- GetResponse partner program: affiliate terms
Related
- Category: AI Automation
- Alternatives: ClickUp (workspace automation)
