Vidu

Vidu is Shengshu Technology’s AI video platform. It is strongest when you need reference-driven consistency: the same person, product, character, logo, scene, or style staying recognizable across generated clips.

The old buyer story was “Vidu Q1 makes 5-second reference videos.” That is now too thin and stale. As of June 25, 2026, Vidu’s current official surface includes Vidu Q3, Vidu Q2, Vidu Q1, and Vidu 2.0 routes, with different durations, audio behavior, resolutions, and API prices.

What It Actually Is

platform. The app is for creators who want reference-to-video, image-to-video, text-to-video platform is for teams that need priced routes, task status, credits, and repeatable integration.

The important current-date correction is that Vidu Q1 is not the only current model route. Vidu Q3 is now the more important buyer signal for story video with native audio. Vidu Q2 and Q1 still matter for pricing, lower-cost generation, and compatibility, but they should not be used to describe all of Vidu.

Which Vidu Route To Test

Test Vidu Q3 first if:

• you want a complete short clip with visuals, dialogue or voiceover, sound effects, and music in one generation;
• you need up to 16 seconds in one run;
• camera timing and story rhythm matter;
• you are making comic drama, short-form series, narrative ads, or multi-speaker clips.

Test Vidu reference-to-video if:

• character consistency is the job;
• product details, logos, outfits, or props must stay stable;
• you are making ads, AI influencer content, IP animation, or multi-scene social clips;
• you want to upload multiple references rather than rely on a prompt alone.

Test Q2 or Q1 if:

• you need a cheaper API route;
• you are comparing peak and off-peak pricing;
• you only need a short 5-second or simple 1080p generation;
• your workflow already depends on an older Vidu model route.

When To Pick Vidu

• Character-consistent shorts: Vidu is one of the better options to test when a face, outfit, product, or visual style must stay consistent.
• Narrative clips with audio: Q3 is built around native audio and video landing together, which reduces separate sound assembly.
• Reference-heavy ad concepts: The reference workflow fits products, mascots, brand worlds, and storyboards.
• API price testing: Vidu’s API docs expose credits, pricing, off-peak rules, and route differences clearly enough to model real workloads.
• Alternative testing: It belongs in every serious AI video comparison next to Seedance, Kling, Veo, Runway, Hailuo, and Wan.

When To Pick Something Else

• Best raw frontier output: Compare Seedance, Kling, and Veo first.
• Editing workspace: Runway is stronger if you need a production environment, not just generation.
• Open weights and self-hosting: Wan is the better control route.
• Avatar or presenter video: HeyGen, Synthesia, and Tavus fit business avatar workflows better.
• Enterprise procurement: Teams with strict data residency, vendor review, or admin requirements should complete a compliance review before standardizing on Vidu.

Pricing And Buying Advice

Vidu has two different buyer surfaces: the consumer web app and the API platform. Do not assume a consumer plan, app credit allowance, and API route have the same economics.

On June 25, 2026, Vidu’s API docs list credits at $0.005 each. The same docs list Q3 and Q2 pricing by model, route, resolution, duration, and peak/off-peak state.

For quick planning:

• Q3-pro general video: 540p at $0.045/sec, 720p at $0.10/sec, and 1080p at $0.12/sec, with lower off-peak prices.
• Q3-turbo general video: 540p at $0.035/sec, 720p at $0.055/sec, and 1080p at $0.065/sec, with lower off-peak prices.
• Q3 reference-to-video: Q3-turbo starts at $0.02/sec for 540p and $0.065/sec for 1080p; Q3-mix runs $0.12/sec at 720p and $0.145/sec at 1080p with no off-peak support listed.
• Q2 examples: Q2 1080p text-to-video starts at $0.10 plus $0.05/sec, while Q2 1080p reference-to-video starts at $0.375 plus $0.05/sec.
• Q1: 1080p 5-second text, image, start/end, and reference routes are listed at $0.40 peak or $0.20 off-peak.

That API detail is useful, but creators should still verify consumer app pricing and commercial rights in the current account flow before paying.

Vidu Vs Current Alternatives

Vidu vs Seedance: Seedance is the better first test for general frontier creator-video output. Vidu is the better test when reference consistency and native audio/story clips are the job.

Vidu vs Kling: Kling should be tested first for many cinematic and prompt-adherence workflows. Vidu may win when you have multiple references and need continuity across characters, products, or scenes.

Vidu vs Veo: Veo is the Google ecosystem route and often the higher-profile raw-generation test. Vidu is worth testing when you want a more explicit reference-to-video workflow.

Vidu vs Runway: Runway is a full creative workspace. Vidu is more directly a generation and reference-consistency platform.

Vidu vs Hailuo: Hailuo is the MiniMax short-video value route. Vidu is more compelling when reference continuity and Q3 native-audio story clips are the deciding factors.