Watch: SE Ranking retired its old Essential/Pro/Business tier...
ToolSEOpaidactiveBelow 8
SE Ranking
SE Ranking is an all-in-one SEO platform (rank tracking, site audit, backlinks, competitor research) with a built-in AI Search Toolkit and native MCP access...
7.3/10Useful
Active
$103.20-$279/month
Best plan
$103
Risk: SE Ranking retired its old Essential/Pro/Business tier...
Editorial · no paid placements
Should you use it?
SE Ranking is an all-in-one SEO platform (rank tracking, site audit, backlinks, competitor research) with a built-in AI Search Toolkit and native MCP access, undercutting Semrush and Ahrefs at the entry tier. Pick it when classic SEO and AI-search visibility need to live in one affordable account. Skip it if backlink-index depth is the deciding factor (Ahrefs) or if AI content generation must be bundled in the base price.
- Buy ifAgencies and in-house teams wanting classic SEO plus AI-search visibility in one account
- Pick$103.20-$279/month
- Skip ifSolo bloggers who only need a single content-scoring tool
Plan guidance
What to buy
$129 / $279 per month ($103.20 / $223.20 annual)
SE Ranking retired its old Essential/Pro/Business tier...
Current pricing source: SE Ranking subscription and pricing
Fit
Use it for this, skip it for that
Best for
- Agencies and in-house teams wanting classic SEO plus AI-search visibility in one account
- Buyers who want native MCP access without paying for a separate API add-on
- Teams tracking brand visibility across Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity
- Budget-conscious agencies compared to Semrush or Ahrefs at the entry tier
Avoid if
- Solo bloggers who only need a single content-scoring tool
- Teams that need the deepest backlink index (Ahrefs still leads there)
- Buyers who want AI content generation bundled into the base plan at no extra cost
- Watch out
- SE Ranking retired its old Essential/Pro/Business tier structure in late 2025, so older reviews and third-party pricing pages may cite stale numbers; verify against the live subscription page before budgeting. AI Writer and Content Marketing add-on pricing is inconsistent across third-party sources (roughly $29 to over $100/month depending on tier) and was not itemized on the primary pricing page at verification time, so confirm content-tool pricing directly at checkout.
Recent changes
Only what affects the decision
- Core / Growth
Verified current two-tier self-serve structure (Core, Growth, custom Enterprise) that replaced the older Essential/Pro/Business tiers retired in late 2025
SE Ranking subscription and pricing
Alternatives
Best swaps
Ahrefs
Build comparisonA deep SEO data suite with backlink research, keyword research, technical audits, rank tracking, AI visibility, Web Analytics, a
$29-$1,499/month · 9/10SemrushThe broadest SEO and digital marketing suite, now an Adobe company after the April 28, 2026 acquisition close. Covers keyword re
$139.95-$499.95/month · 9/10ClearscopePremium SEO and AI-search visibility platform for content teams that need topic discovery, A-F grading, AI tracked topics, conte
$129-$399/month; Enterprise custom · 8/10Proof and score mathVerified Jul 2
Proof
Why this recommendation is trusted
- Source
- Registered source
- Freshness
- Review due
- Confidence
- Low confidence
- Verified
- Review
- Volatility
- Volatile
Stale source se-ranking-pricing.
Editorial score
Unweighted average of 4 axes · confidence high
- Utility8/10
How much real work it can do for a competent operator, end to end.
- Value8/10
What you get for the dollar relative to the closest alternative.
- Moat6/10
How hard it would be for a competitor to replicate the underlying advantage.
- Longevity7/10
How likely the product is to still be best-in-class 24 months out.
Verified facts
- Best ForSE Ranking is an all-in-one SEO platform covering rank tracking, site audit, backlink and competitor research, plus a built-in AI Search Toolkit for Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity visibility. Best for agencies and in-house SEO teams that want classic SEO plus AI-search monitoring in one account with native MCP access.
- Pricing AnchorTwo self-serve plans as of the July 2, 2026 source check: Core at $129/month ($103.20/month billed annually) and Growth at $279/month ($223.20/month billed annually), plus custom Enterprise. Core includes 10 projects, 2,000 daily keywords, 100 daily AI prompts, 250K pages/month audit, and 25K API credits with MCP access. Growth includes 30 projects, 3 manager seats, 5,000 daily keywords, 250 daily AI prompts, 2M pages/month audit, and 100K API credits with MCP access. Add-ons: AI Search $89/mo ($71.20/mo annual), Agency Pack $69/mo (annual billing only), API $45/mo (annual billing only).
- Watch Out ForSE Ranking retired its old Essential/Pro/Business tier structure in late 2025, so older reviews and third-party pricing pages may cite stale numbers; verify against the live subscription page before budgeting. AI Writer and Content Marketing add-on pricing is inconsistent across third-party sources (roughly $29 to over $100/month depending on tier) and was not itemized on the primary pricing page at verification time, so confirm content-tool pricing directly at checkout.
- Ai Search ToolkitSE Ranking's AI Search Toolkit tracks brand mentions and citations across Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity, with competitor visibility monitoring and source analysis. Core and Growth plans include a baseline daily AI-prompt allowance (100 on Core, 250 on Growth); the AI Search add-on at $89/mo expands prompt volume and unlocks the standalone SE Visible dashboard. Third-party reviews note SE Visible's standalone tier separately tracks ChatGPT and Google AI Mode with Perplexity, Gemini, and Claude coverage still expanding there, so buyers should confirm current platform coverage for their specific package before purchase.
- Mcp AccessMCP (Model Context Protocol) access is included in every SE Ranking subscription tier, not sold as a separate add-on. It connects Claude, Cursor, VS Code, Windsurf, Codex, Zed, Gemini CLI, and other MCP-compatible tools to SE Ranking's keyword, backlink, domain, and AI-search-visibility data, gated by the plan's API credit allowance. SE Ranking also ships pre-built Claude Skills that wrap MCP calls into content briefs, share-of-voice reports, and competitor analyses.
Full review notesLong-form details, FAQ, and source history
SE Ranking is an all-in-one SEO platform: rank tracking, site audit, backlink checker, competitor research, on-page SEO, and local marketing tools bundled into one subscription. Founded in 2013, it has grown from a single rank tracker into a suite of 30+ tools used by agencies and in-house teams.
The current buyer story is the AI Search Toolkit, which tracks brand mentions and citations across Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity, and native MCP) access included in every plan, connecting the platform’s data directly into Claude, Cursor, VS Code, and other AI-assistant tools.
Key Facts
| Company | SE Ranking (SER Acquisition Inc.), founded 2013 |
| Plans | Core $129/mo, Growth $279/mo, Enterprise custom |
| Annual discount | 20% off, Core $103.20/mo, Growth $223.20/mo |
| AI Search Toolkit | Tracks Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity |
| AI prompt allowance | 100/day on Core, 250/day on Growth, expandable via add-on |
| MCP access | Included on every plan, gated by API credit allowance |
| AI Search add-on | $89/mo ($71.20/mo annual), expands AI prompt volume and SE Visible dashboard |
| Agency Pack add-on | $69/mo, annual billing only, white-label reporting and client seats |
| API add-on | $45/mo, annual billing only, standalone API from $179/mo |
| Free trial | 14 days, no credit card required |
What it actually is
A single-account SEO suite built around the classic workflow: keyword rank tracking, website audit, backlink checker and monitor, competitor analysis, on-page SEO checker, and local rank tracking for Google Business Profile visibility. Content tools (Content Editor, AI Writer) and reporting round out the agency-facing side.
The differentiator layered on top is the AI Search Toolkit, which treats AI-answer visibility as a first-class metric next to traditional rankings. It tracks whether a brand is cited or mentioned across Google’s AI Overviews and AI Mode, plus ChatGPT, Gemini, and Perplexity, with competitor comparison and source-level analysis of which domains get cited.
MCP access is the other current differentiator: rather than treating AI-assistant integration as a premium add-on, SE Ranking bundles it into every subscription tier, along with seven pre-built Claude Skills that turn MCP calls into finished content briefs, share-of-voice reports, and competitor analyses.
When to pick SE Ranking
- You want classic SEO and AI-search visibility in one account. Rank tracking, backlinks, audits, and AI Overviews/ChatGPT/Gemini/Perplexity tracking share the same dashboard and project setup.
- You want MCP access without paying extra for it. Every plan includes MCP, unlike suites that gate AI-assistant integration behind a higher tier or separate API purchase.
- You run an agency on a tighter entry budget than Semrush or Ahrefs. Core at $129/mo (or $103.20/mo annual) undercuts Semrush Pro ($139.95/mo) and sits close to Ahrefs Lite pricing while including AI-search tracking out of the box.
- You need white-label agency reporting. The Agency Pack add-on covers client seats and white-label reports for a flat $69/mo on annual billing.
When to pick something else
- Deepest backlink index and freshness: Ahrefs. Still the default when link-building depth is the primary job.
- Broadest multi-channel marketing suite: Semrush. Adds PPC, social, and AI PR Toolkit alongside SEO for agencies running more than search.
- Content optimization as the core product: Surfer SEO. Content Editor and scoring are the primary workflow, not a side feature.
- AI-visibility monitoring as a standalone specialist: OmniSEO. Purpose-built for AI-channel tracking without the full SEO suite around it.
- Budget semantic content optimization: NeuronWriter. Lower entry price if AI visibility is a secondary concern.
Pricing
Pricing verified 2026-07-02 via seranking.com/subscription.html:
| Plan | Monthly | Annual (per month) | Projects | Manager seats | Daily keywords | Daily AI prompts | Audit pages/month | API credits |
|---|---|---|---|---|---|---|---|---|
| Core | $129 | $103.20 | 10 | 1 | 2,000 | 100 | 250,000 | 25K + MCP |
| Growth | $279 | $223.20 | 30 | 3 | 5,000 | 250 | 2,000,000 | 100K + MCP |
| Enterprise | Custom | Custom | Custom | Custom | Custom | Custom | Custom | Custom, full API |
Add-ons:
| Add-on | Price | What it does |
|---|---|---|
| AI Search | $89/mo ($71.20/mo annual) | Expands AI-prompt volume, unlocks SE Visible dashboard access |
| Agency Pack | $69/mo (annual billing only) | White-label reports, client seats, Lead Generator |
| API | $45/mo (annual billing only) | Standalone Backlinks, Domain Analysis, Keyword Research, and AI Search API access |
| Standalone API | From $179/mo (annual billing) | Full programmatic access with MCP integration |
The AI Writer and Content Marketing add-on exists but its current standalone price was not itemized on the primary pricing page at verification time; third-party reviews cite figures ranging from roughly $29/mo to over $100/mo depending on article volume and tier. Confirm at checkout before budgeting for content generation specifically.
Every self-serve plan includes a 14-day free trial with no credit card required.
Against the alternatives
| SE Ranking Core | Semrush Pro | Ahrefs Lite | |
|---|---|---|---|
| Monthly | $129 ($103.20 annual) | $139.95 | $129 |
| AI-search visibility | Built into Core/Growth, expandable add-on | Semrush One / AI Visibility Toolkit add-on | Brand Radar add-on |
| MCP access | Included on every plan | Not a headline feature | Not a headline feature |
| Backlink depth | Solid, not the deepest default | Strong, broad index | Strongest default |
| Feature breadth | SEO suite plus AI search and local | SEO + PPC + social + AI PR | SEO-focused |
| Best viewed as | Budget all-in-one with AI search and MCP | Full-suite generalist | Backlink and data specialist |
Recent developments
- AI Search Toolkit expansion. SE Ranking’s AI visibility tracking now covers Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity, with a standalone SE Visible dashboard for teams that want AI-answer monitoring separated from the core SEO project workflow.
- Native MCP rollout. MCP access shipped as a standard inclusion across all subscription tiers rather than a premium add-on, alongside pre-built Claude Skills for content briefs, share-of-voice reports, audits, and competitor analyses.
- Tier restructure. The older Essential/Pro/Business plan structure was retired in late 2025 in favor of the current two-tier Core/Growth self-serve structure plus custom Enterprise.
System verdict
Pick SE Ranking if you want classic SEO and AI-search visibility tracking in one affordable account with MCP access included. Core at $129/mo (or $103.20/mo annual) undercuts Semrush’s Pro floor while bundling AI Overviews, ChatGPT, Gemini, and Perplexity tracking, plus MCP access that competitors often gate behind separate purchases.
Skip it if backlink-index depth is the deciding factor, or if bundled AI content generation at no extra cost matters. Ahrefs still leads on link data depth for many teams. AI Writer sits behind a separate add-on whose current price needs confirmation at checkout.
Who pays which tier: Core $129/mo for solo SEO pros and small agencies needing 10 projects and baseline AI-search tracking, Growth $279/mo for larger teams needing 30 projects, 3 seats, and deeper AI-prompt allowances, Enterprise custom for agencies needing full API access and custom limits.
FAQ
Is SE Ranking free?
No. SE Ranking is a paid platform with a 14-day free trial and no permanent free tier. Plans start at $129/month for Core ($103.20/month billed annually).
Does SE Ranking track AI Overviews and ChatGPT visibility?
Yes. The AI Search Toolkit tracks brand mentions and citations across Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity. Core and Growth include a baseline daily AI-prompt allowance, and the AI Search add-on at $89/month expands that volume and unlocks the standalone SE Visible dashboard.
Does SE Ranking include MCP access?
Yes, on every subscription tier. MCP access connects SE Ranking’s keyword, backlink, domain, and AI-search data to Claude, Cursor, VS Code, Windsurf, Codex, Zed, Gemini CLI, and other MCP-compatible AI tools, gated by the plan’s API credit allowance rather than sold as a separate feature.
How does SE Ranking compare to Semrush and Ahrefs?
SE Ranking undercuts Semrush’s Pro tier ($129 vs $139.95) while bundling AI-search visibility tracking that Semrush sells through a separate Semrush One or AI Visibility Toolkit path. Ahrefs remains the stronger default for teams whose primary job is backlink depth and freshness. SE Ranking’s edge is bundling classic SEO, AI-search tracking, and native MCP access into one mid-priced account.
What is the AI Writer add-on and how much does it cost?
AI Writer is SE Ranking’s AI content generation tool, part of the Content Marketing add-on. Its current standalone price was not itemized on the primary pricing page at the July 2026 verification check; third-party sources cite a range from roughly $29/month to over $100/month depending on article volume. Confirm current pricing at checkout before budgeting specifically for content generation.
Does SE Ranking offer white-label reporting for agencies?
Yes, through the Agency Pack add-on at $69/month (annual billing only), which includes white-label reporting, client seats, and a Lead Generator tool.
Sources
- SE Ranking subscription and pricing: Current Core, Growth, Enterprise, and add-on pricing (verified 2026-07-02)
- SE Ranking AI Visibility Tracker: AI Search Toolkit platform coverage and capabilities (verified 2026-07-02)
- SE Ranking MCP Server: MCP access, supported AI tools, and integration details (verified 2026-07-02)
- SE Ranking about us: Company founding date and history (verified 2026-07-02)
- SE Ranking AI Writer: AI content generation tool description (verified 2026-07-02, pricing unconfirmed)
Related
- Category: AI SEO
- Alternatives: Ahrefs · Semrush · Surfer SEO · OmniSEO · NeuronWriter
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According to aipedia.wiki Editorial at aipedia.wiki (https://aipedia.wiki/tools/se-ranking/)aipedia.wiki Editorial. (2026). SE Ranking: Editorial Review. aipedia.wiki. Retrieved August 2, 2026, from https://aipedia.wiki/tools/se-ranking/aipedia.wiki Editorial. "SE Ranking: Editorial Review." aipedia.wiki, 2026, https://aipedia.wiki/tools/se-ranking/. Accessed August 2, 2026.aipedia.wiki Editorial. 2026. "SE Ranking: Editorial Review." aipedia.wiki. https://aipedia.wiki/tools/se-ranking/.@misc{se-ranking-editorial-review-2026,
author = {{aipedia.wiki Editorial}},
title = {SE Ranking: Editorial Review},
year = {2026},
publisher = {aipedia.wiki},
url = {https://aipedia.wiki/tools/se-ranking/},
note = {Accessed: 2026-08-02}
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