Gumloop is a drag-and-drop AI workflow automation platform from Y Combinator’s W24 batch. The company was founded in April 2023 by McGill grads Max Brodeur-Urbas and Rahul Behal, originally as AgentHub. Vancouver-born, now headquartered in San Francisco.
Funding totals ~$70M. $3.1M seed (2024), $17M Series A (January 2025), $50M Series B led by Benchmark (March 2026).
The product targets non-developers on marketing, sales, and ops teams. Workflows run as modular nodes on a canvas: AI calls, scrapers, CRM writes, email sends, approvals. LLM backbones include OpenAI, Anthropic, Gemini, and DeepSeek.
The anchor moat is the bring-your-own-API-key model. Connecting your own OpenAI, Anthropic, or other provider key can sharply reduce Gumloop credit burn on workflow AI nodes, while agent/model credit behavior still needs to be tested against the exact node path used.
Recent changes
- Plan simplification rechecked June 12, 2026. The previous Solo ($37/mo, 10K credits, 1 seat) and Team ($244/mo, 60K credits, 10 seats) tiers remain collapsed into a single Pro plan at $37/mo with 20,000+ credits and unlimited seats. Multi-seat teams now sit on Pro instead of jumping to Team. Free tier credit allowance remains 5,000 credits per month.
System Verdict
Pick Gumloop if you want an AI-native no-code builder that treats LLM calls as first-class nodes. Teams that write Claude or GPT prompts into every step, need drag-and-drop speed, and have their own API keys will get the best economics here. BYOK can materially reduce Gumloop credit usage, but test workflow nodes and agent nodes separately. The Pro consolidation makes seat economics dramatically better: unlimited seats at $37/mo is one of the most aggressive small-team prices in AI workflow builders.
Skip it if you need the biggest SaaS connector library, self-hosting, or sub-$37 paid pricing. Zapier still has more native integrations, n8n wins on self-hosted deployments, and Make is cheaper for non-AI workflows. Gumloop’s value shows up when the workflow is mostly AI, not mostly SaaS glue.
Who pays which tier: Free for prototyping individual agents, Pro $37/mo for any team that needs unlimited seats with team analytics and app policies, Enterprise for companies needing SSO, SCIM, audit logs, and private infrastructure.
Key Facts
| Company | Gumloop Inc. (ex-AgentHub) · YC W24 · San Francisco |
| Founders | Max Brodeur-Urbas, Rahul Behal (April 2023) |
| Funding | Seed $3.1M (2024) · Series A $17M (Jan 2025) · Series B $50M (Mar 2026) |
| Category | AI workflow automation, drag-and-drop builder |
| LLM backbones | OpenAI, Anthropic, Gemini, DeepSeek |
| Integrations | Slack, Gmail, GitHub, Linear, Stripe, Airtable, Google Docs, HubSpot, Salesforce, Sheets, Dropbox, Asana, Zoom, Tableau |
| Free tier | 5,000 credits/mo · 1 seat · 2 concurrent runs · 5 concurrent agent interactions · forum support |
| Pro | $37/mo · 20K+ credits · unlimited seats · unlimited teams · unified billing · team analytics · app policies · 5 concurrent runs · 25 concurrent agent interactions |
| Enterprise | Custom · RBAC · SCIM/SAML · admin dashboard · audit logs · data retention rules · security reports · VPC · workflow queuing |
| API access | Yes, Pro and above |
| Annual discount | ~20 percent off Pro |
What it actually is
A visual canvas where each node is an action: an AI call, a web scrape, a Google Sheets write, a Slack message. Nodes connect into flows that run on triggers (schedule, webhook, email, file drop).
The AI nodes accept a prompt and a model pick. Standard models (GPT-4.1 Nano, Claude Haiku) cost 2 credits. Advanced (GPT-4.1, Claude Sonnet) cost 20. Expert (GPT-5, Opus) cost 30. Contact enrichment nodes cost 60.
Bring-your-own API keys can cut workflow AI-node credit burn dramatically. You still pay Anthropic, OpenAI, Google, or another provider directly, but your Gumloop plan lasts longer when the workflow is heavy on LLM calls. For agent interactions, verify the live credit calculator or docs before assuming the same multiplier.
Gumstack is a separate product layer that monitors and audits AI chats and agent interactions across tools. It is an optional add-on on Enterprise.
When to pick Gumloop
- AI-first workflows. Sales enrichment, content repurposing, ticket classification, meeting summaries. Tasks where the LLM call is the work, not glue between two SaaS apps.
- Small non-developer teams. Marketing or RevOps staff who need to ship automations without engineering. Drag-and-drop learning curve is shallow compared to n8n’s JavaScript-heavy escape hatches.
- BYOK economics. Teams with existing OpenAI or Anthropic spend can reduce Gumloop credit usage on AI-heavy workflows. Model the exact nodes before assuming the same savings across workflow steps and agent interactions.
- Pre-built agent templates. Data analysis, customer support, CRM updates, call analysis. Templates ship as editable flows so customization is fast.
- Multi-model routing. Swap OpenAI, Anthropic, Gemini, DeepSeek per node to match task to model strength.
When to pick something else
- Widest integration catalog: Zapier still leads on raw number of connectors (8,000+). Gumloop’s native list is narrower.
- Self-hosted or air-gapped: n8n runs on your own infra. Gumloop is cloud-only.
- Complex branching without AI: Make has more powerful flow control for non-AI logic and cheaper entry pricing.
- Open-source and free forever: Activepieces is MIT-licensed and self-hostable.
- Enterprise agent orchestration: Relevance AI targets the same market with more agent-specific tooling.
- Code-first multi-agent systems: CrewAI for developers building agent crews in Python.
Pricing
Plans via gumloop.com/pricing:
| Plan | Price | Credits | Seats | Key features |
|---|---|---|---|---|
| Free | $0 | 5K/mo | 1 | 2 concurrent runs, 5 concurrent agent interactions, forum support |
| Pro | $37/mo | 20K+/mo | Unlimited | Unlimited teams, unified billing, team analytics, app policies, 5 concurrent runs, 25 concurrent agent interactions |
| Enterprise | Custom | Custom | Unlimited | RBAC, SCIM/SAML, admin dashboard, audit logs, data retention rules, security reports, VPC, workflow queuing, Gumstack add-on |
Annual billing shaves ~20 percent off Pro. All tiers support Bring Your Own API Keys. Gumloop’s docs still make BYOK the key cost-control lever, but buyers should test the exact workflow and agent nodes they plan to use.
Credit consumption at a glance:
- Standard AI (GPT-4.1 Nano, Claude Haiku): 2 credits
- Advanced AI (GPT-4.1, Claude Sonnet): 20 credits
- Expert AI (GPT-5, Claude Opus): 30 credits
- Contact enrichment: 60 credits
- BYOK workflow AI nodes: verify the live node cost; current docs position BYOK as the main way to lower Gumloop credit burn.
Prices verified 2026-06-12 via Gumloop pricing and Gumloop docs.
Against the alternatives
| Gumloop | Zapier | n8n | Make | Relevance AI | |
|---|---|---|---|---|---|
| Entry price | $0 Free, $37 Pro (unlimited seats) | $0, $19.99 Starter | $0 self-host, $20 cloud | $0, $9 Core | $0, $19 Pro |
| Native integrations | ~80-100 | 8,000+ | 500+ | 1,500+ | ~50 |
| Self-host option | No | No | Yes (source-available) | No | No |
| Drag-and-drop | Yes | Linear zap editor | Node canvas | Node canvas | Agent-first UI |
| Native AI nodes | First-class (4 LLM vendors) | Added later, thinner | AI nodes via community | AI via add-on | Agent-native |
| BYOK discount | Yes, but verify workflow-vs-agent node cost | Limited | Yes | Limited | No |
| Best viewed as | AI-native no-code builder | SaaS glue generalist | Developer self-host | Flow-logic powerhouse | Agent orchestration |
Failure modes
- Credit math gets expensive on deep workflows without BYOK. A 10-step flow with multiple advanced AI calls and enrichment can burn through 20K Pro credits quickly. Heavy users need BYOK, workflow redesign, or Enterprise.
- Integration depth is narrower than Zapier. Gumloop’s native connectors cover the obvious SaaS apps. Long-tail tools frequently require HTTP or custom-code nodes, which costs dev time.
- Cloud-only. No self-host option. Regulated industries and air-gapped environments need n8n or Activepieces instead.
- Gumstack is Enterprise-gated. The governance and audit layer is not available on Pro, which is now the tier most mid-market buyers sit on after the plan consolidation.
- Credits do not roll over. Unused monthly credits expire. Bursty workloads pay for peak capacity.
- No explicit per-tier rate limit publication. Concurrent run caps are documented (2, 5, custom), but per-minute or per-node throttling is not.
- Documentation assumes some savvy. Templates help, but wiring up custom auth headers or non-listed APIs is closer to light scripting than pure no-code.
Methodology
This page was produced by the aipedia.wiki editorial pipeline, an automated system that ingests vendor documentation, verifies pricing and model details against primary sources, and generates the editorial analysis you are reading. No individual human wrote this review. Scoring follows the four-dimension rubric at /about/scoring/ (Utility x Value x Moat x Longevity, unweighted average). Last verified 2026-06-12 against Gumloop pricing, Gumloop docs, YC’s Gumloop company profile, and BetaKit’s Series B coverage.
FAQ
Is Gumloop free to use? Yes. The free tier gives 5,000 credits per month, 2 concurrent runs, 5 concurrent agent interactions, and forum-only support. Enough to prototype a workflow or two. Pro at $37/month unlocks unlimited seats, 20,000+ credits, team analytics, app policies, 5 concurrent runs, and 25 concurrent agent interactions.
What LLMs does Gumloop support? OpenAI, Anthropic, Gemini, and DeepSeek are first-class backbones. Each AI node lets you pick the vendor and model. Bring-your-own keys are the main way to lower Gumloop credit burn, but test workflow AI nodes and agent interactions separately before modeling scale.
How does Gumloop compare to Zapier? Different products aimed at overlapping buyers. Zapier wins on breadth (8,000+ connectors) and is the default if your job is gluing SaaS apps together. Gumloop wins when the workflow centers on LLM reasoning, multi-step AI pipelines, or model routing. Teams already heavy on OpenAI or Anthropic API spend benefit from Gumloop’s BYOK pricing.
Related
- Category: AI Automation
