Frase.io is an AI SEO and GEO content platform built around Frase Agent, content optimization, AI visibility tracking, site audits, publishing, API access, and MCP access. It is no longer accurate to describe the current buyer decision as only “brief generation.”
Current self-serve pricing lists Starter at $49/month, Professional at $129/month, and Scale at $299/month, with annual billing saving 20%. Enterprise buyers should model seats, domains, audit pages, visibility prompts, and article volume before switching.
System Verdict
Pick Frase if the bottleneck is turning SEO research into publishable, monitorable content. The current platform combines AI-assisted research, SEO/GEO optimization, AI visibility tracking, site audits, publishing, API access, and MCP access in one workflow.
Skip it for density-level scoring. Surfer SEO reads keyword density, NLP entities, and heading structure at a finer grain. Frase’s optimization scoring is lighter. Pair with Ahrefs or Semrush for keyword volume and backlinks; Frase has neither.
Who pays which tier: Starter $49/month fits solo content creators, Professional $129/month is the practical team starting point with 3 seats and more domains, and Scale $299/month fits agencies or high-volume teams. Annual billing saves 20%.
Key Facts
| Core function | AI Agent for SEO/GEO research, optimization, visibility tracking, audits, publishing, API, and MCP |
| Tiers | Starter $49 · Professional $129 · Scale $299 · Enterprise custom |
| Article limits | Starter 10/mo · Professional 40/mo · Scale 100/mo · Enterprise custom |
| Seats | Starter 1 · Professional 3 included · Scale 5 included · Enterprise custom |
| Agent features | Research, optimization, AI visibility, site audits, publishing, API |
| Integrations | API, MCP, publishing workflow, Search Console-style SEO workflows |
| Native keyword research | None |
| Backlink data | None |
| Free trial | 7-day trial with no credit card |
Every data point above was verified against vendor sources on 2026-05-13. See Sources.
What it actually is
A workflow platform for teams that want SEO research, content optimization, AI visibility tracking, site audits, publishing, and API/MCP access in one account. The older “brief-first” framing is too narrow for the current product.
Briefing and optimization are still useful, but the current public pricing page now packages them alongside Frase Agent, SEO/GEO optimization, AI visibility tracking, audits, and technical access.
The editor scores drafts in real time against competitors. The AI drafter fills sections when speed outranks voice control. Site audits, AI visibility tracking, and publishing via API shipped as part of the 2025-2026 platform expansion under the Frase Agent.
When to pick Frase
- You run a content team and SEO/GEO workflow is fragmented. Starter handles 10 AI-optimized articles per month; Professional raises that to 40; Scale raises it to 100.
- You write to a voice that rejects generic AI drafts. Frase’s value is research and structure, not finished prose. You supply the writing.
- You need People Also Ask coverage. The brief surfaces question clusters that feed FAQ sections and featured-snippet targeting.
- Your stack already owns keyword research. Pair with Ahrefs or Semrush upstream; Frase covers the editor and brief layer.
- You need API or MCP access. The current pricing page includes API and MCP access across self-serve tiers.
When to pick something else
- Density and NLP entity scoring: Surfer SEO. Deeper editor, more granular. Costs more.
- Budget optimization with comparable scoring: NeuronWriter. Silver at $37/month hits a similar value band.
- Topic authority mapping for enterprises: MarketMuse. Broader content planning at enterprise price.
- Full SEO suite: Semrush or Ahrefs. Keyword volume, backlinks, rank tracking, plus a lighter content tool.
Pricing
| Plan | Monthly | Articles | Seats | Who’s it for |
|---|---|---|---|---|
| Starter | $49 | 10/mo | 1 | Solo content creators |
| Professional | $129 | 40/mo | 3 included (+$29/seat) | Most teams start here |
| Scale | $299 | 100/mo | 5 included (+$29/seat) | Agencies and high-volume teams |
Prices verified 2026-05-13 via Frase pricing. Annual billing saves 20%. Every current self-serve plan includes Frase Agent, SEO and GEO content optimization, AI visibility tracking, site audits, publishing, API, and MCP access; plans differ by volume, domains, seats, history, and enterprise controls.
Against the alternatives
| Frase Starter | Surfer Standard | NeuronWriter Silver | |
|---|---|---|---|
| Monthly | $49 | $99 annual-billed | $37 annual-billed |
| Best fit | SEO/GEO workflow consolidation | Granular editor scoring | Budget semantic optimization |
| Optimization scoring depth | Moderate, topic coverage | Strongest NLP + density | Strong NLP terms |
| AI visibility tracking | Included by tier | Included by tier | No dedicated visibility tracker |
| Questions / PAA extraction | Strongest | Moderate | Moderate |
| Collaboration | Professional and Scale seats | Standard/Pro seats | Team sharing on higher tiers |
Failure modes
- AI writer hallucinates sources. Generates plausible-looking citations that don’t exist. Fact-check before publish.
- Scoring runs shallower than Surfer. Topic coverage works; keyword density and NLP entity precision lag.
- Starter caps can hit quickly. Starter’s 10 AI-optimized articles per month is enough for evaluation or a small solo workflow, not a large publishing calendar.
- Pricing changed from older Frase tiers. Do not quote the retired Solo/Basic/Team ladder on current buyer pages.
- No keyword research or backlinks. Upstream discovery needs Ahrefs or Semrush.
- Interface density. Multiple views (document, brief, SERP, outline) on one screen overwhelms new users for the first few sessions.
Methodology
This page was produced by the aipedia.wiki editorial pipeline, an automated system that ingests vendor documentation, verifies pricing and product details against primary sources, and generates the editorial analysis you are reading. No individual human wrote this review. Scoring follows the four-dimension rubric at /about/scoring/ (Utility x Value x Moat x Longevity, unweighted average). Last verified 2026-05-13 against Frase pricing.
FAQ
How much does Frase cost? Current self-serve tiers are Starter at $49/month, Professional at $129/month, and Scale at $299/month, with annual billing saving 20 percent (Frase pricing).
Is Frase worth it for solo users? Starter at $49/month can make sense if you want the full Frase Agent, optimization, AI visibility tracking, site audits, and API/MCP workflow. If you only need a low-cost content score, NeuronWriter is cheaper.
Frase vs Surfer SEO? Frase wins on brief generation speed and People Also Ask extraction. Surfer wins on editor scoring depth and keyword density. Teams running brief-heavy workflows pick Frase; teams optimizing finished drafts pick Surfer.
Does Frase do keyword research? No. Frase scores keywords you bring in. Use Ahrefs or Semrush for volume and difficulty.
Does Frase integrate with OpenAI frontier models or Claude Opus 4.7? Frase ships its own models. Enterprise and API access allow custom model wiring. No direct native OpenAI frontier models or Claude Opus 4.7 integration on standard tiers.
Sources
- Frase pricing: current plan prices, seats, article volume, AI visibility, API, and MCP access
Related
- Category: AI SEO
- Comparisons: Frase vs Surfer SEO · Frase vs NeuronWriter · Frase vs MarketMuse · Frase vs Semrush · Ahrefs vs Frase
