Watch: The craft
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Craft
Craft is a design-forward docs and notes app with an AI Assistant that mixes cloud GPT-4o with an on-device DeepSeek R1 option for offline or private...
6/10Niche
Active
$0-$60/month
Best plan
$0-$60/month
Risk: The craft
Editorial · no paid placements
Should you use it?
Craft is a design-forward docs and notes app with an AI Assistant that mixes cloud GPT-4o with an on-device DeepSeek R1 option for offline or private use. Free caps at 1,500 blocks and 15 AI credits/month; Plus runs $8-10/mo, Family $15-18/mo, Team $50-60/mo. Pick it for a beautiful individual or small-team writing surface with credit-metered AI. Skip it if you need Notion-grade databases, Obsidian-grade local-first control, or certainty that AI-agent R&D stays focused on the docs product after the June 2026 Craft Agents sale to Polymarket.
- Buy ifIndividuals who want a visually polished writing and docs surface
- Pick$0-$60/month
- Skip ifTeams needing deep database or relational-table functionality (Notion is stronger)
Plan guidance
What to buy
$0 / $8-10 / $15-18 / $50-60 per month
The craft
Current pricing source: Craft subscription plans and pricing (help center)
Fit
Use it for this, skip it for that
Best for
- Individuals who want a visually polished writing and docs surface
- Users who want an offline or on-device AI option (DeepSeek R1) alongside cloud GPT-4o
- Small teams (2-10) needing shared spaces without an enterprise-grade workspace
- Mac-first users who care about native app design (2021 Mac App of the Year)
Avoid if
- Teams needing deep database or relational-table functionality (Notion is stronger)
- Power users who want a plain-text, local-first vault (Obsidian is stronger)
- Buyers who need airtight long-term roadmap certainty after the Craft Agents/Polymarket exit
- Enterprises needing SSO, audit logs, or formal compliance certifications at scale
- Watch out
- The craft.do/pricing marketing page renders prices in NZD by default for some regions/sessions, which can mislead US buyers checking out; AI Assistant usage is credit-metered even on paid tiers (50 credits/month on Plus); and the company's OSS agent spinout, Craft Agents, was acquired by Polymarket in June 2026 with co-founders departing to lead that effort, raising questions about long-term focus on the core docs product.
Recent changes
Only what affects the decision
- Free / Plus / Family / Team
Re-verified via Craft help-center subscription article...
Craft subscription plans and pricing (help center) - Craft Agents (spinout)
Polymarket acquired Craft's spun-out OSS agent project, Craft Agents, and named Craft co-founder Viktor Pali as CEO of the acquired...
Polymarket acquires Craft Agents, names co-founder Viktor Páli as CEO - AI Assistant
On-device DeepSeek R1 (1.5B and 7B variants) added to the AI Assistant model picker alongside cloud GPT-4o, enabling offline and privacy-sensitive use
Introducing on-device AI capabilities inside the Craft Assistant
Alternatives
Best swaps
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$0-$34/user/month · 8.5/10ObsidianLocal-first markdown knowledge base with 5,085 community plugins, including 580 AI-category plugins. AI arrives via Smart Connec
$0-$8/month (add-ons) + $50/year commercial · 8.5/10Readwise ReaderAI-powered read-later app that ingests articles, newsletters, PDFs, ebooks, YouTube, and Twitter into one inbox with Ghostreader
$9.99/month annual or $12.99/month monthly for Reader + Readwise Full · 8.5/10Proof and score mathVerified Jul 2
Proof
Why this recommendation is trusted
EvidenceCraft homepage
- Source
- Registered source
- Freshness
- Review due
- Confidence
- Low confidence
- Verified
- Review
- Volatility
- Volatile
Stale source craft-do-pricing.
Editorial score
Unweighted average of 4 axes · confidence high
- Utility7/10
How much real work it can do for a competent operator, end to end.
- Value6/10
What you get for the dollar relative to the closest alternative.
- Moat5/10
How hard it would be for a competitor to replicate the underlying advantage.
- Longevity6/10
How likely the product is to still be best-in-class 24 months out.
Verified facts
- Best ForDesign-forward docs and notes app for individuals and small teams who want a beautiful writing surface with an AI Assistant layered in, including an on-device DeepSeek R1 option for offline or privacy-sensitive work.
- Pricing AnchorFree tier caps at 1,500 content blocks, 1GB storage, and 15 AI credits/month. Plus is $8/mo billed annually ($96/yr) or $10/mo billed monthly, with unlimited blocks and 50 AI credits/month. Family covers up to 5 members at $15/mo annual ($180/yr) or $18/mo monthly. Team covers up to 10 members at $50/mo annual ($600/yr) or $60/mo monthly. USD figures verified via Craft's help-center subscription article; the live marketing pricing page geo-renders in NZD for some visitors, so treat exact USD monthly figures as confidence: medium pending a first-party USD screenshot.
- Watch Out ForThe craft.do/pricing marketing page renders prices in NZD by default for some regions/sessions, which can mislead US buyers checking out; AI Assistant usage is credit-metered even on paid tiers (50 credits/month on Plus); and the company's OSS agent spinout, Craft Agents, was acquired by Polymarket in June 2026 with co-founders departing to lead that effort, raising questions about long-term focus on the core docs product.
Full review notesLong-form details, FAQ, and source history
A design-forward docs and notes app out of Budapest, built by Craft Docs Ltd. and founded by Balint Orosz in July 2019. Craft’s pitch has always been visual polish: block-based documents, card layouts, and native Mac/iOS craftsmanship that won Apple’s 2021 Mac App of the Year. AI arrived later, layered on top as the Craft Assistant.
The Assistant runs on cloud GPT-4o by default, with an on-device DeepSeek R1 option (1.5B and 7B variants) added January 31, 2025 for offline or privacy-sensitive work. AI usage is credit-metered on every tier, including paid plans.
Craft has raised roughly $20.2M across an $8M Series A (Creandum, April 2021) and a $12.2M Series B (EBRD Venture Capital, with Creandum and InReach Ventures, September 2022). In June 2026 its spun-out open-source agent project, Craft Agents, was acquired by prediction-market platform Polymarket, with co-founder Viktor Pali moving over as CEO of the acquired unit while co-founder Balint Orosz stayed on at Craft as VP of Product Engineering.
System Verdict
Pick Craft if you want the best-looking writing surface in the ai-notes category and are fine with credit-metered AI. The block-based editor, card views, and native app polish are still ahead of most competitors on pure design. The DeepSeek R1 on-device option is a genuine differentiator for anyone who wants offline AI notes without sending text to a cloud model.
Skip it if you need Notion’s database depth, Obsidian’s local-first plain-text ownership, or rock-solid roadmap certainty. Notion AI goes further on relational databases and cross-app search. Obsidian gives you a local markdown vault and bring-your-own-model flexibility with no vendor lock-in. And the June 2026 sale of Craft Agents to Polymarket, with a co-founder departing to run it, is worth watching if you’re betting on Craft’s AI roadmap over a multi-year horizon.
Who pays which tier: Free for light personal use (1,500 blocks, 15 AI credits/month), Plus at $8-10/mo for unlimited docs and 50 AI credits/month, Family at $15-18/mo for 2-6 people sharing one subscription, Team at $50-60/mo for up to 10 seats needing shared spaces.
Key Facts
| Company | Craft Docs Ltd., Budapest, Hungary (second base in Edinburgh, UK) |
| Founded | July 2019, by Balint Orosz |
| Funding | ~$20.2M total: $8M Series A (Creandum, 2021), $12.2M Series B (EBRD Venture Capital, Creandum, InReach Ventures, 2022) |
| AI Assistant models | Cloud GPT-4o (default) plus on-device DeepSeek R1 1.5B/7B (offline, added Jan 2025) |
| AI usage | Credit-metered: 15 credits/month on Free, 50 credits/month on Plus |
| Free tier limits | 1,500 content blocks, 1GB storage, 25MB media uploads, 7-day version history |
| Platforms | macOS, iOS, iPadOS, Windows, Web |
| Recognition | Apple’s Mac App of the Year, 2021 |
| Spinout | Craft Agents (OSS agent project) acquired by Polymarket, June 26, 2026 |
| Pricing currency gotcha | craft.do/pricing geo-renders in NZD for some visitors; confirm USD via help-center article or checkout |
What it actually is
Craft is a block-based document and note-taking app that prioritizes visual design over database complexity. Documents render as cards, pages nest visually, and formatting feels closer to a native word processor than a plain-text markdown editor. It sits in the same broad category as Notion and Obsidian but leans harder into aesthetics and less into structured data or plugin extensibility.
The AI Assistant was added on top of the base product and offers writing help, summarization, and Q&A inside documents. It defaults to OpenAI’s GPT-4o for cloud requests. Since January 2025, users can switch the model picker to DeepSeek R1 (1.5B for lightweight tasks, 7B for more detailed reasoning), which runs entirely on-device. That means no network round-trip and no data leaving the machine, a meaningful option for people who want AI note help but do not want their notes touching a third-party cloud model.
All AI use, cloud or on-device, draws from a monthly credit pool: 15 credits on Free, 50 on Plus. Heavy AI users will exhaust that allowance before they exhaust content-block limits.
The company’s other notable 2026 event is the sale of Craft Agents, an open-source agent project that had been spun out separately from the core docs product. Polymarket, the prediction-market platform, acquired it on June 26, 2026, and installed Craft co-founder Viktor Pali as CEO of the acquired unit. Co-founder Balint Orosz remains at Craft itself as VP of Product Engineering. No financial terms were disclosed.
When to pick Craft
- You want the best-looking notes app in the category. Card-based documents and native platform polish remain a real differentiator versus Notion’s denser database-first UI and Obsidian’s plain-file minimalism.
- You want an offline or on-device AI option. DeepSeek R1 running locally is not something Notion AI or most cloud-first note apps offer natively.
- You’re a small team (2-10 people) that doesn’t need enterprise governance. Family and Team tiers cover shared spaces without forcing an enterprise sales conversation.
- You’re Mac/iOS-first. The native app quality (2021 Mac App of the Year) still shows, especially on Apple platforms.
When to pick something else
- Database-heavy team workspace: Notion AI. Relational databases, AI Autofill, Enterprise Search, and cross-app connectors go well beyond what Craft offers.
- Local-first, plain-text, bring-your-own-model: Obsidian. Full data ownership as markdown files plus any AI plugin/API key you choose, no vendor credit metering.
- Free document Q&A without a subscription: NotebookLM. Better for source-grounded research than a general writing app.
- Standalone AI writing and reasoning without a notes app wrapper: Claude or ChatGPT. Cheaper and clearer model access if the notes app itself isn’t the point.
Pricing
Pricing verified 2026-07-02 via the Craft help-center subscription article (USD). Note: the marketing page at craft.do/pricing geo-rendered prices in NZD at the time of this check (Free NZ$0, Plus NZ$9.0-15.0, Family NZ$15.0-25.0, Team NZ$83.3), so USD figures below rely on the help-center source and cross-referenced third-party trackers, not a direct USD screenshot of the live pricing page. Confidence on exact USD figures is medium; confirm at checkout before purchase.
| Plan | Price (USD) | What’s included | Who’s it for |
|---|---|---|---|
| Free (Starter) | $0 | 1,500 content blocks, 1GB storage, 15 AI credits/month, 7-day version history | Light personal use, evaluation |
| Plus | $8/mo billed annually ($96/yr) or $10/mo monthly | Unlimited docs and storage, 50 AI credits/month, 30-day version history | Most individual users land here |
| Family | $15/mo billed annually ($180/yr) or $18/mo monthly | Up to 5-6 members, each with Plus-tier benefits, shared spaces | Households, small groups |
| Team | $50/mo billed annually ($600/yr) or $60/mo monthly | Up to 10 members with Plus-level access, shared collaborative spaces | Small teams |
A legacy Pro tier exists for grandfathered subscribers. Larger teams beyond the 10-seat Team cap should contact Craft sales for custom pricing.
Against the alternatives
| Craft Plus ($8-10/mo) | Notion AI Business ($20/seat) | Obsidian (Free + API keys) | |
|---|---|---|---|
| Design/UI polish | Strongest in category | Dense, database-first | Minimal, plugin-dependent |
| AI models | GPT-4o (cloud) + DeepSeek R1 (on-device) | Not disclosed per-feature | Any, via plugin/API key |
| Offline AI | Yes (DeepSeek R1) | No | Yes, if using a local model plugin |
| Databases | Basic | Deep, relational | Via Dataview plugin |
| AI usage model | Credit-metered, all tiers | Credit-metered for Custom Agents | Pay-per-token to your own provider |
| Data ownership | Vendor-hosted | Vendor-hosted | Local plain files |
| Best viewed as | Beautiful individual/small-team docs app | Team wiki with AI layer | Power-user local knowledge base |
Recent developments
- June 26, 2026: Craft Agents acquired by Polymarket. The spun-out OSS agent project moved to Polymarket, with Craft co-founder Viktor Pali becoming CEO of the acquired unit and co-founder Balint Orosz remaining at Craft as VP of Product Engineering. Terms undisclosed. This is worth watching for anyone assessing Craft’s long-term AI-agent ambitions versus its core docs product focus.
- January 31, 2025: On-device DeepSeek R1 added to the AI Assistant. Users can switch between cloud GPT-4o and local DeepSeek R1 (1.5B/7B) directly in the prompt-box model picker, enabling fully offline AI note-taking.
- September 2022: $12.2M Series B closed, led by EBRD Venture Capital with Creandum and InReach Ventures participating, bringing total raised to roughly $20.2M.
Failure modes
- Pricing page geo-renders in non-USD currencies. US buyers checking craft.do/pricing directly may see NZD, EUR, or another local currency depending on region/session. Confirm actual USD billing at checkout or via the help-center article before assuming a price.
- AI credits run out. 15 credits/month on Free and 50 on Plus are modest for heavy AI users; expect to hit the ceiling before hitting content-block limits.
- Database functionality is thin. Teams that need relational tables, formulas, or complex views should look at Notion instead; Craft optimizes for visual documents, not structured data.
- No deep enterprise governance. SSO, audit logs, and formal compliance tooling are not part of the current tier structure; regulated teams should evaluate carefully before standardizing.
- Roadmap uncertainty after the Craft Agents sale. With one co-founder now running an acquired unit at Polymarket, buyers making multi-year bets on Craft’s AI direction should watch for concrete product signals rather than assume continuity.
- Smaller ecosystem than Notion or Obsidian. Fewer integrations, fewer community plugins, and a smaller template marketplace than either larger competitor.
Methodology
This page was produced by the aipedia.wiki editorial pipeline, an automated system that ingests vendor documentation, verifies pricing and model details against primary sources, and generates the editorial analysis you are reading. No individual human wrote this review. Scoring follows the four-dimension rubric at /about/scoring/ (Utility x Value x Moat x Longevity, unweighted average). Last verified 2026-07-02 against craft.do, craft.do/pricing, the Craft help-center subscription article, and the Craft blog.
FAQ
Is Craft free?
Yes, the Free (Starter) tier includes up to 1,500 content blocks, 1GB storage, 15 AI credits/month, and 7-day version history. Paid tiers start at Plus for $8-10/mo, which removes content limits and raises the AI credit allowance to 50/month.
What AI models does Craft use?
The Craft Assistant defaults to cloud-based GPT-4o. Since January 31, 2025, users can also select on-device DeepSeek R1 (1.5B or 7B) from the model picker for offline, privacy-sensitive AI use. All AI use draws from a monthly credit pool regardless of which model is selected.
Why does Craft's pricing page show NZD instead of USD?
craft.do/pricing appears to geo-render prices in the visitor’s local currency for some regions and sessions; at the time of this review it displayed New Zealand dollars. US buyers should confirm USD pricing via the Craft help-center subscription article or at checkout rather than trusting the marketing page’s displayed currency at face value.
What happened with Craft Agents and Polymarket?
Craft Agents was an open-source agent project spun out from the core Craft docs product. On June 26, 2026, prediction-market platform Polymarket acquired it and named Craft co-founder Viktor Pali as CEO of the acquired unit. Co-founder Balint Orosz remains at Craft as VP of Product Engineering. Financial terms were not disclosed.
How much has Craft raised?
Roughly $20.2M total: an $8M Series A led by Creandum in April 2021, and a $12.2M Series B led by EBRD Venture Capital (with Creandum and InReach Ventures participating) in September 2022.
How does Craft compare to Notion AI?
Craft wins on visual design and native app polish, plus an on-device AI option (DeepSeek R1) that Notion AI does not offer. Notion AI wins on database depth, cross-app Enterprise Search, and multi-step agent automation. Teams needing structured data should lean Notion; individuals and small teams prioritizing a beautiful writing surface should lean Craft. Full comparison at /tools/notion-ai/.
Does Craft work offline?
The core docs app supports offline editing with sync on reconnect. For AI specifically, the on-device DeepSeek R1 option (added January 2025) is the offline-capable path; the default GPT-4o option requires a network connection.
Sources
- Craft: product homepage
- Craft pricing: live marketing pricing page (geo-renders in local currency; verify at checkout)
- Craft subscription plans and pricing: help-center USD pricing reference
- Craft raises $12m in Series B round: official Series B announcement
- Introducing on-device AI capabilities inside the Craft Assistant: official DeepSeek R1 announcement
- Polymarket acquires Craft Agents, names co-founder Viktor Páli as CEO: third-party news coverage of the June 2026 acquisition
Related
- Category: AI Notes & Knowledge
- Alternatives: Notion AI · Obsidian
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According to aipedia.wiki Editorial at aipedia.wiki (https://aipedia.wiki/tools/craft-do/)aipedia.wiki Editorial. (2026). Craft: Editorial Review. aipedia.wiki. Retrieved August 2, 2026, from https://aipedia.wiki/tools/craft-do/aipedia.wiki Editorial. "Craft: Editorial Review." aipedia.wiki, 2026, https://aipedia.wiki/tools/craft-do/. Accessed August 2, 2026.aipedia.wiki Editorial. 2026. "Craft: Editorial Review." aipedia.wiki. https://aipedia.wiki/tools/craft-do/.@misc{craft-editorial-review-2026,
author = {{aipedia.wiki Editorial}},
title = {Craft: Editorial Review},
year = {2026},
publisher = {aipedia.wiki},
url = {https://aipedia.wiki/tools/craft-do/},
note = {Accessed: 2026-08-02}
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