Amplemarket

Amplemarket is an all-in-one AI sales platform combining contact data, buying signals, multichannel outreach, Workflows automation, and the Duo AI layer. Since the last refresh, the bigger change is not the $600/month Startup price. It is that Amplemarket has pushed further into AI-assisted sales operations: MCP access from Claude and ChatGPT, full sequence creation via MCP, pre-meeting intelligence inside Google Calendar, webhook/HTTP workflow triggers, CRM-owner routing, a redesigned dialer, and deeper contact-detail controls.

The database still covers 200M+ AI-verified contacts, with vendor-reported under-3% bounce rates and 96.5% phone number accuracy. Every plan is annual only. The entry Startup tier remains $600/month for 2 users. Growth (4 users) and Elite (10 users) are custom-priced by seat count, credit needs, and feature needs.

What Changed Since The Last Refresh

• Pricing did not move, but the credit math did. Startup still lists at $600/month on an annual term for 2 users, Growth and Elite remain tailored quotes, and the plan floors remain 2, 4, and 10 included users. The live pricing matrix now lists 13,500 email credits per user per year and 600 phone credits per user per year on Startup, 35,000 and 5,000 on Growth, and 40,000 and 9,600 on Elite. Amplemarket’s March pricing explainer still says Startup has 15,000 email credits and 480 phone credits per user per year, so buyers should confirm credit counts in the actual order form.
• MCP moved from data lookup toward action., where the AI agent can create stages, select leads, and personalize the sequence before the user reviews and activates it in Amplemarket.
• Workflows became a stronger automation layer. The April Workflows launch covered follow-up, CRM updates, sequence movement, list management, and exclusion actions. The June product update adds Webhook Triggers, HTTP Request Actions, CRM-owner routing for Add to Sequence, custom CRM ownership filters, and configurable off-platform activity capture.
• Rep-facing surfaces changed. Amplemarket now brings AI-generated pre-meeting account and attendee briefs into Google Calendar, redesigned the dialer around faster task execution, rebuilt the contact details page with richer CRM and activity context, and added more granular Duo Copilot filtering by signal and action date.
• The evaluation frame changed. The old page mostly treated Amplemarket as a premium AI SDR bundle. It is now better evaluated as a sales operating system for teams that want data, signals, outreach, inbox, workflow automation, and AI-agent access in one governed stack.

What it actually is

One annual subscription covering six jobs: contact search, buying-signal detection, multichannel sequences, a native dialer, sales workflow automation, and a deliverability toolkit. The platform sits between a sales database (Apollo, ZoomInfo) and a sender (Instantly, Lemlist), then adds Duo, Workflows, and MCP access on top.

The Duo agent suite is the distinctive layer. As of June 2026, six specialised agents share the same prospect and workflow context:

• Duo Copilot. Surfaces high-intent leads, researches prospects, and drafts multichannel sequences a rep can review and send. Included on every plan.
• Duo Copywriter. Generates personalised emails from each prospect’s context (role, company, recent triggers). Included on every plan.
• Duo Competitive Intelligence. Tracks account-level competitive context and surfaces battlecards inside the sequencing flow. Included on every plan as of the June 2026 pricing page.
• Duo Signals. Watches 100+ intent triggers (funding, job changes, product releases, hiring) and prioritises accounts for outreach. Included on every plan.
• Duo Voice. AI-generated voicemails, ringless or direct. Growth and Elite.
• Duo Inbox. Auto-classifies replies, books meetings, and routes objections to humans. Elite only; available as a paid add-on on Growth.

Amplemarket reports that Duo users see 5 to 6x per-rep productivity gains, but buyers should treat that as a vendor claim until they test their own account list and sequence workflow. Independent review signals are strongest around the research and copy legs; Duo Voice and Inbox are newer and still maturing. Competitive Intelligence and Signals were promoted into the Startup bundle by May 2026 and remain less independently reviewed.

The newer platform layer matters for buyers. MCP access now lets Claude and ChatGPT search prospects, enrich contacts, build lead lists, check prior activity, and create sequences. Workflows can automate post-sequence follow-up, bounce handling, booked-meeting routing, CRM field updates, external webhooks, HTTP requests, and CRM-owner-based enrollment. That makes Amplemarket stronger for governed outbound operations, but it also raises the setup bar: CRM ownership, activity-capture settings, mailbox governance, and AI-agent permissions need deliberate rollout.

When to pick Amplemarket

• You run an outbound SDR team of 4+ and can commit annually. Growth tier unlocks Duo Voice, and the platform can pay for itself when active seats produce enough incremental meetings to justify the package.
• You need high phone accuracy. Amplemarket reports 96.5% phone accuracy; validate connect quality against your exact target market before scaling calling campaigns.
• You sell into Europe or run a multi-market team. Amplemarket has strong EU coverage and native compliance handling most US-first tools bolt on.
• You want the full Duo suite under one roof. Copilot plus Copywriter plus Competitive Intelligence plus Signals plus Voice plus Inbox is a genuine stack consolidation for teams currently stitching together 5 to 6 point tools.
• You want Claude or ChatGPT to operate on real sales data. Amplemarket MCP can expose prospect search, enrichment, account research, list building, contact history, and sequence creation inside the AI assistants reps already use.
• You need workflow automation around outreach. Workflows can route leads, update CRM fields, trigger from external systems, send HTTP requests, and move contacts between sequences without relying on reps to remember every next step.
• You are buying for an already-funded sales org. Elite’s 10-user floor and custom pricing fit orgs with a formal sales ops function, not early founders.

When to pick something else

• You are under five reps or pre-revenue. Apollo starts at $49/user/mo on annual and gives you database, sequences, dialer, and AI Assistant for ~15% of Amplemarket’s Startup floor.
• Sending volume is the bottleneck. Instantly ships unlimited inbox rotation and warmup for $30-$97/mo. Amplemarket’s mailbox-per-user cap will bite before you outgrow Instantly.
• Enrichment depth matters more than reach. Clay waterfalls 50+ providers including Amplemarket’s own data, plus runs Claygent research workflows Amplemarket cannot match.
• You need monthly billing flexibility. Amplemarket does not sell month-to-month at any tier. Apollo, Instantly, and Clay all do.
• You want conversation intelligence first. Fireflies or Gong are specialists. Amplemarket captures calls but that is not its specialty.

Pricing

Pricing via amplemarket.com/pricing. Annual only. Growth and Elite are quoted based on team size, send volume, and feature needs.

Prices verified 2026-06-27 via amplemarket.com/pricing and the Amplemarket pricing explainer. Every plan requires an annual commitment; no monthly billing. Additional seats purchasable at a per-seat rate quoted with the plan. The live matrix and March pricing explainer currently disagree on Startup credit counts, so confirm final credits in the order form.

Against the alternatives