OpenAI announced its acquisition of Hiro Finance on April 14, 2026. Founder Ethan Bloch posted the deal on Monday; OpenAI confirmed to TechCrunch the following day. Terms were not disclosed. The transaction is structured as an acqui-hire, with the full Hiro team joining OpenAI.
Hiro product shutdown timeline:
- April 20, 2026: Hiro web app stops functioning
- May 13, 2026: Data export window closes; all personal data is deleted from servers
Why OpenAI bought Hiro: This is OpenAI’s second fintech acquisition in six months, following Roi in October 2025. The pattern points to financial planning as a first-class capability being built directly into ChatGPT, not a third-party plugin.
Hiro’s background: Founded 2024 by co-CEOs Ethan Bloch and Rushabh Doshi. Raised $6.3M seed from Ribbit Capital, General Catalyst, Restive, and angels. Shipped its AI-powered personal-finance tool roughly five months before the acquisition.
What to watch: Whether personal-finance features appear as a native ChatGPT capability in 2026. Tax calculation, budget planning, and investment analysis are plausible rollouts. Incumbents like Intuit (Mint, TurboTax), Copilot (Microsoft’s personal-finance app, unrelated to the coding tool), and Monarch face a credible new competitor with 700M+ weekly ChatGPT users as distribution.
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