Clay vs Make

Clay and Make are automation platforms that integrate AI models for data enrichment, workflow building, and task execution as of April 2026. Clay focuses on sales and marketing teams enriching leads with AI agents, while Make (formerly Integromat) handles general app integrations with scenario-based automations.

Quick Answer

Clay suits sales teams needing AI-driven lead enrichment; Make fits general automation across apps. Choice depends on whether your work centers on CRM data or broad integrations.

Decision Snapshot

Where Clay Wins

• AI agents pull structured data from 100+ sources like LinkedIn, GitHub into tables for sales pipelines.Clay pricing page
• Table-based interface lets non-technical users build enrichment workflows visually.
• Integrates Claude Sonnet 4.6 for reasoning over large datasets in one interface.
• Higher limits on credits (50k/mo Pro) support heavy enrichment volumes.
• Built-in sales templates reduce setup for outbound campaigns.

Where Make Wins

• Connects 2,000+ apps via drag-and-drop scenarios for general automations.
• Lower entry pricing (Core $10.59/mo) for basic integrations without AI focus.
• Execution logs and error handling scale for production workflows.
• Teams module enables collaboration on shared scenarios.
• HTTP modules allow custom API calls beyond pre-built integrations.

Key Differences

Clay centers on AI-powered data tables for enrichment, using models like Claude Sonnet 4.6 (1M context) to analyze and append leads from web sources; it excels in sales but lacks Make’s breadth in app connections. Make builds linear scenarios across apps like Google Sheets, Slack, with optional Gemini 3.1 Pro (2M context) for data processing; its strength is integration volume over deep AI reasoning. Clay charges per user with credit-based AI usage ($149/mo Pro), while Make tiers by operations (starting $10.59/mo).^[1,2]

Who should choose Clay

Sales and marketing teams that enrich thousands of leads weekly with AI agents. It streamlines CRM updates without coding.

Who should choose Make

Developers or ops teams automating across apps like Zapier-style but with more modules. It handles high-volume triggers reliably.

Bottom Line

Clay leads for AI-centric sales enrichment; Make for versatile app automations. Test free tiers: Clay for table-based agents, Make for scenario testing. Most users pick one based on primary apps (Salesforce vs multi-tool).

FAQ

Which is cheaper?
Make Core at $10.59/mo beats Clay Pro ($149/mo) for basics; Clay free tier covers light use.^[1,2]

Which has better output quality?
Clay’s Claude Sonnet 4.6 integration yields higher accuracy for data reasoning; Make relies on user-configured models.^[1]

Can I use both?
Yes, via webhooks; Clay exports to Make for downstream automations.

Sources

• Clay pricing
• Make pricing
• Clay docs
• Make docs
• AI models 2026