Synthesia is the AI video company behind Synthesia, which turns written scripts into professional videos featuring realistic AI avatars. Founded in 2017 in London by a team including CEO Victor Riparbelli and UCL professor Lourdes Agapito, it focuses on corporate training, communication, and learning, and raised a $200 million Series E at a $4 billion valuation in January 2026, backed by GV, Nvidia’s NVentures, Accel, and Kleiner Perkins.
Key Facts
| Founded | 2017 |
| CEO | Victor Riparbelli |
| HQ | London, UK |
| Funding | $200M Series E (January 2026) |
| Valuation | $4B (doubled from the prior round) |
| Revenue | Crossed $100M ARR in 2025 |
| Use case | Corporate training, comms, and upskilling |
| Enterprise clients | Bosch, Merck, SAP, and others |
What They Do
Synthesia generates avatar-led videos from text. A user writes a script, picks a digital presenter and language, and Synthesia produces a finished video, removing the cost of studios, cameras, and reshoots. Its sweet spot is enterprise: training modules, internal communications, and learning content that needs frequent updates across many languages, where avatar video is faster and cheaper than filming.
The strategy is to own AI video for the enterprise rather than consumer creativity, and it is one of the few generative-AI companies with strong, profitable-leaning enterprise revenue and a clear ROI story. Consent and likeness controls are central to its positioning given the deepfake concerns around avatar video.
Current Flagship Products
- Synthesia: The AI avatar video platform for turning scripts into presenter-led videos, used heavily for corporate training and communication.
Strategic Position
Synthesia’s moat is enterprise focus, avatar quality, multilingual scale, and trust controls around likeness and consent, which matter to large, risk-averse buyers. Its competition includes HeyGen and a growing field of avatar-video tools, plus general video models encroaching from the creative side. Synthesia competes on enterprise workflow, governance, and a proven training use case rather than cinematic generation.
For AIpedia readers, Synthesia is the leading pick for enterprise avatar video and training content, weighed against HeyGen and cinematic video models for other needs.
Sources
- Synthesia for AIpedia’s canonical product and pricing record.
- SiliconANGLE, CNBC, and Bloomberg reporting (January 2026) for the $200M Series E at a $4B valuation.
- Synthesia’s Series E announcement for revenue and customer details.